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Twitter is the new kid on the web 2.0 block. The grapevine is abuzz with scuttlebutt about this astounding microblogging network, and even large corporations are employing its services. Small businesses are getting in on some of the action, too, as they expand further into the internet. If you haven’t been thinking about how using Twitter can help your business, you gotta be living in a cave. Not sure what Twitter is? Well, Twitter is a micro-blogging web-page that allows you to network will all kinds of people and update them via this site as often as you like. Each update is only a few short sentences, or one sentence, that’s limited to 140 characters. But these short tweets can deliver a powerful promotional punch. If there is more to add, you can include your link that provides any other information. For instance, you can use your update to introduce a new product in just a few sentences, and ask that people click on the link to see the full offer. The simplicity of it shows that Twitter is an incredibly powerful marketing tool for you. This article focuses on ways to use Twitter to generate targeted traffic, full of people who are truly interested in what you have to offer.

First and foremost, you need to sign up for a free Twitter account, which is easy and doesn’t take time. And having your own web-page is not a requirement, by the way. Just select a username and you’re set to go. After your account is set up and activated, you have to begin inviting people (potential customers/prospects) to follow you. This is nothing but a promotion where you ask them to follow you, that’s all. There’s no need to talk about the items you are selling here; this is a simple invitation only. A good way to start is to go through your address book and find existing contacts/customers on who use Twitter. You can then send them an email telling they why and how they should follow you on Twitter. Most likely, a large number contacts won’t have to start up a Twitter account to come with you because they’re already signed up. Slow and steady, you will build a substantial number of followers to your account. You have to treat your followers as Gold and take care of them. How are you supposed to to this? By giving special offers on a regular basis along with good, useful information. For example, you may want to offer “Twitter Only” promotional offers, giving discounts to your followers. Give out these unique deals to only the contacts who came to Twitter with you. This would be an excellent way of having people refer others to following you on Twitter as they want to be able to take advantage of the discount offer.

Continuing to make sure your base of followers grows is the secret to creating the kind of traffic you want on Twitter. This can also be done by external advertising of your Twitter account. Blogging people about your Twitter account via web-page gets them more interested to be added as one of your contacts. The more followers you have, the more sales you will get from your promotions. Remember to focus on adding followers you have targeted, not just anyone who happens to ask to follow you. Unfortunately, a lot of businesses fall into this. They get a lot of initial interest, but it doesn’t do any good if their contact list isn’t reacting. Therefore, it is vital that you are careful to only have interested followers in your friends list. If you follow the steps presented here, your traffic will increase and your sales will climb.

It’s quite simple to make money with Twitter once you’ve gotten some followers. Just the other day, I tweeted about how I was using Affiliate Theme, and I got quite a few sales from people clicking through. So setup your Twitter account right now, and take advantage.