Pink Champagne

The Dodge Viper SRT-10, a 500hp V10 beast of raw power and what an experience it would be to get behind the wheel. Let’s face it, how many people have the money to buy one of these cars or come to that, any of the great high performance cars available. It also makes little sense to buy one anyway; how often can you drive it, they aren’t practical, they cost a fortune to service and insure and when you have one, every other super car you go past will make you ask; what is it like to drive that car or that one or that one over there….
The way to get around this is to rent your sports car and one way of making it cheaper is to search out and find car coupons. There won’t be many around but if you find one then bite there hand off!

MSRP stands for “Manufacturer’s Retail Price,” so to say MSRP Price is redundant, but is nevertheless the way it is often used. But when was the last time you paid retail for anything other than something you bought at a convenience store or drug store?

Since the MSRP was established back in 1958 as a consumer protection, it has since become manipulated by the car makers and dealerships to the point where it really doesn’t mean squat. It’s only an approximation now of the price you COULD pay if you didn’t know any better.

This “manipulation” was done to disguise the real cost of a car so as to allow for more bargaining room. (Read: More potential profit for the dealers and thus more cars moved by the manufacturers due to their sales force – the dealers – having more incentive to sell cars.)

Of course, every business needs to make a profit, and the auto industry is no different. But as a consumer who doesn’t want to pay more than you have to for your new car, just be sure you research the difference between the MSRP Price and the factory invoice. But more importantly, find out about “factory-to-dealer incentives” and “dealer holdback” for your target vehicle BEFORE stepping onto a car lot.

How is this done? With the internet, of course!